Targeting Taiwan’s unprecedented craze for South Korean culture and pop artists, 15 pop groups and singers from South Korea have taken turns holding packed concerts around the country this year, raking in hundreds of millions of New Taiwan dollars — in just four months.
Spearheading the series of fast-selling events, 12-member boy band Super Juniorstaged a concert at the Taipei Arena in February, followed by 14 bands and singers who came to Taiwan to hold “big-bucks events.”
The South Korean performers have generated NT$400 million (US$13.49 million) since February, statistics showed.
Earning the most money were the four concerts staged by Super Junior at the Taipei Arena from Feb. 2 to Feb. 5, which generated an estimated NT$151 million and attracted more than 40,000 -Taiwanese fans over the four days, observers said.
Coming next was the SM Town concert at the Hsinchu County Stadium on June 9 — an annual tour concert held by SM Entertainment, the country’s largest record label.
That included 46 South Korean pop artists, including Super Junior, five-member girl band the Wonder Girls, pop singer BoA and duo band Tong Vfang Xien Qi, who performed a joint concert.
The event attracted 28,000 fans, the highest amount ever recorded for a single concert by South Korean singers, and raked in NT$117.6 million.
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Source: taipeitimes | translated by Stacy Hsu, staff writer
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